Platterpus
A branding package for a fresh, local and luxury charcuterie business based in Boise, Idaho.
Category
Brand Design
Year
2023
The Problem
Platterpus wanted to bring fresh, local, and luxury charcuterie presentations to its community, but lacked a visual identity to match its ambitions. The business needed a full branding package capable of unifying two seemingly disparate concepts, "platypus" and "luxury," into a cohesive and appealing identity.
The Solution
To unify the concepts of “platypus” and “luxury”, we landed on the Grandmillennial aesthetic, a style blending traditional elements with modern colors and styling, as the ideal middle ground between the platypus mascot's rustic charm and Platterpus's high-end aspirations. Cool pastels, ornate borders, and floral motifs reinforced the luxury feel while preserving a sense of whimsy, and a new tagline, “Idaho Fresh”, was woven into the materials of the branding package. All logos and print materials were paired with imagery of baked goods, berries, and charcuterie to spotlight the fresh, local ingredients at the heart of Platterpus's brand.
