Blackerby
↑ 27% Site Traffic
↑ 46% Engagement
↑ 5X Online Sales
An orchestral string instrument E-Commerce website for a shop that has been serving Austin since 1995.
The Problem
Blackerby’s website was created to drive E-commerce and inform customers of store processes and pricing before coming in. There were various instruments posted for sale on Blackerby’s website, as well as pages for rental and repair services; however, online sales were sparing and customers often came in without any knowledge of Blackerby’s services or how they worked.
The Solution
Blackerby’s website needed a revamp with a focus on three capabilities that were most important to Blackerby’s customer base: online shopping, try-before-you-buy services, and the performance hall. Related pages for each of these capabilities needed rework to exhibit greater information hierarchy, transparency in processes, and overall ease-of-use while reflecting the local and welcoming nature of the business that makes it so popular.
